Our Team

Entrepreneurship, honesty, a flair for innovation and the willingness to burn midnight oil are some of the common characteristics of Smart Idea Shop’s founding team. Several of us have worked together in other start-ups that developed leading edge web and mobile technologies. We’ve waited long for another opportunity to work together and the time is now! Success is within reach when a team of good advisers share the same instinct, energy and passion for the next big thing… the Smart Idea shop.

Vasee Nesiah

web-vaseeVasee, the lead evangelist of the team, is a seasoned entrepreneur who counts The Smart Idea Shop as his fourth start-up. Vasee draws energy from disruptive technology and the inevitable need to cross the chasm.

Previously, between ’97 and ’04, Vasee successfully raised funds for and grew three technology start-ups two of which developed leading edge web and mobile software. MediaSolv, the largest of the companies, had 145 staff and offices in USA, Singapore and Sri Lanka. As the founder and chief executive, Vasee took the lead role in business development, helped manage partner relationships and channels, reported to the Board, assumed responsibility for the development and execution of business plans and had oversight of finances and staffing.

Vasee earned a Master’s Degree in Communications Management from the University of Southern California’s Annenberg School for Communications and has over 17 years’ experience in General Management and senior level Sales and Marketing oriented roles across a variety of sectors.

Azmeer Mohamed

web-azAz is the team’s technology whiz who has delivery at the top of his agenda. Az is Head of the Multimedia Department, Faculty of ICT and Media at the South Asian Institute of Technology and Management. Previously, Az headed ConceptNursery, Sri Lanka’s first technology incubator for five years.

Az’s team skills, eye for detail and appetite for process have helped him marshal and guide his teams to deliver success at the highest levels. His production management achievements include the first live netcast of a major international sporting event (the 1996 Cricket World Cup), Millennium Office (a web based personal information management suite that won best of Show at CeBit), BizOA (web based groupware and messaging suite), xSeat (web and mobile enabled network management tool) and ePDA (Bluetooth enabled system on chip built around an Arm7 core).

Az has a broad grasp of technologies and has a personal interest in robotics and embedded solutions. Az has an MBA from the University of Western Sydney and is also the founder of Crescent Holdings, a boutique web strategy consulting firm with projects in the UK, Japan, Africa, Australia and USA.

Kushith Amarasinghe

web-kushKush, the team’s user experience specialist, has a special interest in merging art, technology and business. The multifaceted Kush is also co-founder and team leader for Adobe TV Productions – creating instructional and inspirational content seen by millions of users around the world. Kush also hosts and produces his own Adobe TV show “Ask the Adobe Ones” – an interactive web show where the audience gets to ask questions from him and other Adobe experts.

Before joining Adobe, Kush worked in many different fields, including multimedia, web, television, visual effects, and education. Kush’s work has been nominated in Cannes de Leons, Emmys and the Webbys and has won multiple Graphic Design USA and Adobe internal awards.

Kush currently works in San Francisco and has previously lived and worked in Sri Lanka, Italy, the Philippines, Indonesia and Nepal. Kush is actively involved in experimental and cutting edge projects linking art and technology.